Last time, we were going over some of the tools that are available to you. However, we haven’t gone over all of the tools. So let’s pick up this post where we left off last time.
Last time, we talked about setting up your web property in Search Console as well as explaining what Google’s Search Console actually was. In this post, we’ll be continuing to break down each part of the Search Console.
On the left-hand menu, there’s a button called “Search Appearance” that has a ? button next to it. If you click on this icon the Search Appearance Overview will appear and explain each element of the search engine results page (aka SERPs).
Clicking on each individual element will bring up a box explaining the element of the search result and how to optimize that element for click-through along with where to find more information within Search Console.
In this blog series, we’ll be going over Google’s Search Console. The Search Console (formerly Google Webmaster Tools) is a completely free and indispensable tool offered by Google to all business owners and webmasters. While you don’t have to be signed up for Search Console to be crawled and indexed by Google, it provides fantastic insights into optimizing your site and its content for the search engine.
Continuing from the last two weeks, we’ve covered what platforms could be a good fit for your business along with researching the best keywords for your products. Then, we went over how to structure your account and set up budgets for your ads. Today, in our final part, we’re going to go over global campaign settings and how to set up split testing for your ads. So, without further ado, let’s get started!
So last week, we went over an introduction and the basics of what you want to look for when doing advertising for your e-commerce business. This week, we’ll be going over structuring and budgeting your PPC campaigns. So, let’s dive in!