Is Internet Marketing a Good Fit for your Business?

internet marketing

The simple answer is maybe. If you’re seeking ways to get your business to a wider audience, are willing to invest money and time, and have clearly identified your ideal audience, then yes, internet marketing may be a good fit for your business. If you think it will magically get the perfect leads to your inbox, cost nothing, and fix a failing business, then no, digital marketing is not what you need.

At Mountain Media, we specialize in building websites, internet marketing (also called digital marketing), website hosting, and Seach Engine Optimization (SEO). If you’re ready to take the leap to digital marketing, we’re here for you!

Internet Marketing in a Nutshell

Years ago, I worked for a social media manager who had a restaurant client. Their primary business was breakfast and lunch sandwiches, featuring a special sandwich each day. This was back in 2010 when social media was primarily Facebook.

Businesses were just starting to figure out how they could get a foot in the door to meet their ideal customers. On the surface at least, it seemed like a great place to market a restaurant, which it was, but it was not a cure for lousy tasting sandwiches and poor service. It’s still like that today.

  • Internet marketing is NOT a cure for a failing business or a bad product. Whether it’s a restaurant with a terrible meatball grinder or an IT services firm without a clearly defined target market, digital marketing isn’t the answer. The problems run deeper than getting customers in the door.
  • Internet marketing is a marathon, not a sprint. Unless you already have an established brand or a well-known family name, it’s unlikely social media will sell your product overnight. It takes time to build an online audience that acts, even if the call to action is clear. Many businesses will offer an opt-in like subscribing to a newsletter where they can build trust and tell their audience about their business. Over time, this will get them warmer leads and yes, eventually customers.
  • Follow up with leads. If you are investing time and money in an internet marketing strategy and implementation, then it is important to follow up with leads. This isn’t the job of the internet company, that’s where your team comes into play. We can generate leads through SEO and paid ad campaigns, but closing the sale is up to you.
  • Digital Marketing expands your audience. If you’ve sent flyers and shared your business in networking groups, it’s time to extend your reach to a wider audience. Digital marketing introduces your business to more people who you may not otherwise reach.
  • Internet Marketing can be targeted to your ideal customers. MSP Marketing, for example, is a target market on which Mountain Media focuses its efforts. We can create strategies for whomever you’d like to reach. Take note that it’s not “everyone” or “all the people” in an industry; it should more specific than that.
  • Get ahead of the competition. Digital marketing, or internet marketing, can get your business ahead of the competition because we can target strategies to reach your ideal customers.

When it comes to answering the question of whether internet marketing is right for your business, the answer is a firm maybe. If you’re willing to invest the time and resources, it can be a game changer for your business. Interested in learning more? Contact Mountain Media today!

Share Button

Two Ways You Can Use Structured Data to Enhance Your Local SEO

search engine optimization, local SEO

Structured data is a missed opportunity for many companies, even those already focusing on their websites’ search engine optimization. While taking advantage of schema markup to enhance search results isn’t uncommon, many companies ignore the opportunities they have to improve their online presence. One of the best ways to use structured data if you own a business with a physical location that customers visit is to leverage structured data for your local SEO.

Continue reading “Two Ways You Can Use Structured Data to Enhance Your Local SEO”

Share Button

3 Common Mistakes for Companies New to Digital Marketing

digital marketing

It is common for companies who have leadership inexperienced with digital marketing to be overwhelmed at the start of their online journey. If you don’t understand the necessary steps to get your brand a prominent online presence, all the new concepts, terms, and processes of getting online can be quite daunting. Even if you consult digital marketing experts to help guide you through the beginning phases of putting together a strategy, it isn’t uncommon to miss something important or make early mistakes that are difficult to recover from later on. Here are some big mistakes that you should avoid when putting together your plans.

Continue reading “3 Common Mistakes for Companies New to Digital Marketing”

Share Button

Why Website Design Is So Important for Mobile After COVID-19

mobile website design

The advent of COVID-19 on the world has changed the nature of people’s relationship with the Internet. Even before the pandemic, many people have been amazed by the universality of the Internet in our lives since the rise of smartphones. While most people didn’t imagine it possible, the web became even more central to our day-to-day life after COVID. Stuck at home, people found themselves using the web as a virtual office space for work as well as for most of their socialization with their friends. Since the pandemic has meant more time spent at home for many people, people have been using their smartphones more, even more than the increase in tablet, laptop and desktop use. With more people on their phones and the reality of a global increase in time spent online, companies need to ensure their website design is mobile friendly more than ever before.

Continue reading “Why Website Design Is So Important for Mobile After COVID-19”

Share Button

Why a Modern Website Design is Key to Your Digital Marketing

digital marketing

Too many companies pour intense amounts of time and resources into digital marketing efforts such as paid ads, blogging, social media marketing, and more when they don’t have the solid foundation that they need to excel. Any successful digital marketing strategy needs a responsive, well designed and fleshed out website to represent your brand. All the digital marketing tactics and strategizing in the world won’t be able to save you if customers stop engaging because your website design isn’t up to par.

Continue reading “Why a Modern Website Design is Key to Your Digital Marketing”

Share Button