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Google Penguin 2.0: What the Future Looks Like For SEO

Penguin 2.0 is finally here! As Google’s latest attempt to combat spammy websites and black hat SEO tactics, this algorithmic update is said to be more comprehensive than the first Penguin update. However, unlike its Panda counterpart, Penguin 2.0 will focus primarily on backlink patterns, anchor text and poor link building practices.

According to Matt Cutts, websites that visitors naturally want to explore and share its content should not be negatively affected. Cutts urges that webmasters and practitioners of white hat SEO continue doing what they’re doing as Penguin 2.0 rolls out. However, with big algorithmic updates come big changes for SEO. Here’s what you can expect.

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Benefits of Using a Press Release

Back in January, I wrote about the benefits of working with public relations professionals. More specifically, how developing engaging, keyword-and-human-friendly content is the key to creating high-quality websites. I also briefly touched upon the press release as an effective SEO tactic.

Today, I am going to discuss the benefits of using a press release, in regards to your website and overall brand reputation. The purpose of writing and distributing a press release is to get your news in front of as many people as possible. An online press release distribution service is the quickest and easiest way to do this. The beauty of using a distribution service is that thousands of journalists have access to these services. And the media are always looking for new and interesting information that they can transform into a newsworthy story. Here are the benefits of using a press release.

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PR & SEO: A Match Made In Cyber Heaven

MarriageAs of late, SEOs have pointed out the benefits of working with public relations (PR) professionals. More specifically, Ken McGaffin of Search Engine Watch pointed out ten reasons why PR should be on your radar in 2013. As Ken mentions, the latest Google Panda and Penguin updates have put an emphasis on high quality websites that include unique content and powerful backlinks, as well as how partnering with PR is a great business tactic.

I can empathize with the groans of frustration from SEOs around the world. Why would Google do this to us?? The answer is simple: Search engines want to provide the best user experience possible, period. Therefore, sites that offer little value to users or include duplicate content from other websites are going to drop significantly in rankings (as we’ve already seen). Contrarily, high-quality websites that offer original content and useful information to users will see a spike in search engine rankings.

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