As of late, SEOs have pointed out the benefits of working with public relations (PR) professionals. More specifically, Ken McGaffin of Search Engine Watch pointed out ten reasons why PR should be on your radar in 2013. As Ken mentions, the latest Google Panda and Penguin updates have put an emphasis on high quality websites that include unique content and powerful backlinks, as well as how partnering with PR is a great business tactic.
I can empathize with the groans of frustration from SEOs around the world. Why would Google do this to us?? The answer is simple: Search engines want to provide the best user experience possible, period. Therefore, sites that offer little value to users or include duplicate content from other websites are going to drop significantly in rankings (as we’ve already seen). Contrarily, high-quality websites that offer original content and useful information to users will see a spike in search engine rankings.
Continue reading “PR & SEO: A Match Made In Cyber Heaven”
