PR & SEO: A Match Made In Cyber Heaven

MarriageAs of late, SEOs have pointed out the benefits of working with public relations (PR) professionals. More specifically, Ken McGaffin of Search Engine Watch pointed out ten reasons why PR should be on your radar in 2013. As Ken mentions, the latest Google Panda and Penguin updates have put an emphasis on high quality websites that include unique content and powerful backlinks, as well as how partnering with PR is a great business tactic.

I can empathize with the groans of frustration from SEOs around the world. Why would Google do this to us?? The answer is simple: Search engines want to provide the best user experience possible, period. Therefore, sites that offer little value to users or include duplicate content from other websites are going to drop significantly in rankings (as we’ve already seen). Contrarily, high-quality websites that offer original content and useful information to users will see a spike in search engine rankings.

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Mountain Media’s 26 Random Acts of Kindness

As many of you know, there is currently a nationwide trend to perform 26 random acts of kindness, 1 each day, in honor of the 26 victims of the Newtown, Connecticut tragedy.

In our own effort to show our support for our east coast neighbors, as well as back a huge local effort organized by our very own Mamatoga to make this happen across our beautiful city of Saratoga Springs, NY, Mountain Media has decided to partake in our own 26 random acts of kindness.

Now, the three of us here in the Mountain Media marketing department that are spearheading our company’s efforts aren’t exactly rolling in the Benjamins – so we can’t make large donations to our favorite charities or pick up someone else’s restaurant tab on a whim or anything like that (although we sure do wish we could!). What we can do, though, is small acts that simply bring a smile to someone’s face and that will encourage them to “pay it forward” – and isn’t that what it’s really all about?

So we’ve enlisted the help of our entire staff to complete our 26 days of 26 random acts of kindness, and here’s what we have to share with you so far!

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Mountain Media Set To Take on PubCon in Vegas

Las Vegas Blvd.What happens in Vegas will only end up on Facebook, right? That is 100% correct, except Mountain Media is taking on a different spin. We’ve gone through several positive transitions this past year. One of our most exciting is a trip to Las Vegas to attend PubCon. We have announced this via Twitter and Facebook earlier in August. So what is going to happen in Vegas exactly?

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Introducing Our New Video Marketing Services

Ladies and gentlemen, boys and girls, sit back and listen up because Mountain Media has an exciting announcement for you today!

As many of you may have already seen through the Mountain Media Facebook page or in our recent e-newsletter (where the video here originally appeared), there’s a ton of new and exciting stuff happening in our offices as of late, and we are thrilled to be able to finally share what’s going on with all of you, our loyal followers!

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SEO: In-house or Outsource?

There continues to be ongoing debate over whether it’s better for an online business to invest in staff resources in order to perform search engine marketing in-house or whether to engage the services of a third party SEO provider.

The short answer is that “it depends”. For some companies, outsourcing is clearly the best solution and utilizing experts who are well-trained and up-to-date on the latest techniques and best practices is a “no-brainer”, while for others, an in-house approach may be a viable alternative… and occasionally, a combination of the two approaches is what works best.

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